Expanding to Australia with Multi-Region AWS Architecture
Ensuring Fast, Reliable Performance with Seamless Code Deployments
By implementing a multi-region infrastructure and streamlining deployments, KnackForge helped a growing business overcome latency issues and achieve consistent performance across the US and Australia. This forward-thinking approach also laid the groundwork for future expansion into new regions.
Challenges
High Latency and the Need for Global Expansion
The company’s application was initially hosted only in the US. While this worked well for American customers, users in Australia—their second-largest market—experienced noticeable delays. As the business grew, it became clear that a single-region setup was no longer viable.
They needed:
A dedicated infrastructure in Australia to reduce latency.
A scalable architecture that supported global expansion.
A Blue/Green deployment strategy to enable smooth software updates without service disruption.
The Solution
KnackForge took a practical, phased approach that ensured minimal disruption during the transformation:
Infrastructure as Code for Easy Scaling: Built a new infrastructure in the Australia region using AWS CloudFormation, enabling automated setup and simplified management.
Low Latency & Global Availability: Integrated Aurora Global RDS to synchronize data across the US and Australia, improving performance for users in both regions.
Streamlined Deployments: Enhanced AWS CodePipeline and implemented a Blue/Green deployment model for reliable, zero-downtime updates.
Optimized Resource Usage: Enabled a “write once, deploy anywhere” approach, saving time and reducing redundancy.
The Impact
A Costly And Inefficient Media Hosting Setup
Improved Performance: Australian users experienced faster load times and smoother application performance.
Resilient Architecture: The multi-region setup allowed the application to scale confidently and serve users globally.
Zero Downtime Releases: With Blue/Green deployments, updates became seamless and service remained uninterrupted.
Technologies Used:
- AWS CloudFormation
- AWS CodePipeline
- AWS CodeDeploy
- AWS ECR
- Aurora RDS