Revolutionizing Commercial Audio Production with AI Voice: Achieving an 80% Reduction in Turnaround Time
On-demand audio production featuring realistic audio expressions.
Instant playlists and in-store promotions are a vibe—until you’re stuck waiting on a voice artist to cut your commercial. Our customer operates a music player platform used by schools and retailers. Between playlists, they needed custom ads and announcements recorded by voice talent, then edited and stitched into the campaign.
Challenges
It was old-school work that bottlenecked growth. Hours could pass between writing a script and airing it, and costs ballooned when campaigns spiked.
- Manual inefficiency. Every commercial meant booking a voice actor, recording, editing, and uploading audio; turnarounds could take hours, and the quality depended on whoever was available.
- Inconsistent tone. Achieving the right tone for every occasion—festive, serious, salesy—was hard without a dedicated voice artist for each campaign.
- Scalability issues. Thousands of campaigns run daily in different locations, and messages change constantly. Human voice artists simply can’t scale to that level
The Solution
Knackforge threw out the tape recorder and built the player from scratch, so the end result is an on-demand audio production that feels natural, not synthetic.
- To begin with, we integrated an AI speech generator (ElevenLabs.io) right into the business application via a clear API, so scripts turn into audio instantly.
- To preserve the human feel, we selected models with emotional control and expressive nuance—no robotic monotone here.
- Voice cloning lets clients keep familiar signature voices but swap scripts at will, while WebSockets ensure low-latency playback.
The Impact
With Knackforge AI Services in place, the customer experienced:
- From hours to seconds: Converting text to audio now happens nearly instantaneously, enabling staff to insert ads or announcements whenever inspiration strikes.
- 80 % faster campaigns: Overall turnaround time for creating and adding commercials dropped by roughly four‑fifths.
- Lower dependency, lower cost: By eliminating the need for specific voice artists, customers cut both time and cost while still delivering engaging, expressive audio.
Technologies Used:
- JavaScript
- WebSockets
- ElevenLabs API