Top Headless CMS Trends in 2023

What is Headless CMS?  

A headless CMS is a content management system that manages and organizes content on the back end only without a connected front end or display layer. The headless CMS is a place where all of your content and assets live. Then, you use a content API to distribute that content to all of the places where you need it — your website, your mobile app, your email marketing, your CRM, etc.  

Why Do You Need a Headless CMS?  

We live in an omnichannel world and thus the headless CMS is an essential piece of technology required. The content that enterprises create for their website must also appear on apps, integrations, newsletters, and more. Furthermore, it is a dreadful, ineffective nightmare to manage duplicate copies of that information across several channels.  

It shouldn’t be the case that you copy and paste a product description change that your enterprise makes into 20 separate platforms. You ought to be able to update anything from one centralized location and push the change out to all of the places where it matters. That’s the power of a headless CMS.   

It serves as one central source for all of your company's assets and materials. You can manage, edit, update, and publish that information in one location.  

Here are the Top Headless CMS trends to watch out for in 2023! 

Headless CMS will continue to Amplify  

As of this year, over 35% of all websites on the internet are powered by WordPress. When clients mostly used desktop computers or straightforward mobile-optimized websites to find the material they needed, the leading legacy CMS platform became well-known. Today, however, with more people connecting to the internet using mobile and progressive web applications on their phones, the situation has changed. In addition to the increasing usage of mobile devices, brands must be able to design omnichannel customer experiences to take into account the growth of digital channels and devices such as smart speakers, smart watches, kiosks, digital signage, and AR/VR, video, and more.  

Brands today want better control over their content and customer data as a result of the changing market. To do this and deliver true multichannel experiences, a business needs a content hub or digital experience platform (DXP). Re-platforming is being mandated by legacy platforms to keep up with demand, however, this just creates more problems and wasteful costs. Modern headless CMS solutions, on the other hand, are more flexible, economical, and future-proof.  

The Rise of Visual Search   

A major trend that will underpin all content strategies will be the importance of balancing visual and textual content. The most vital thing about visual search is that it’s becoming a highly accessible way for users to interpret the real world, in real-time, as they see it. Content marketers used to have a strong need for written content as that was the easiest way to achieve a high Google ranking, which is still one of the most important points in any customer journey.  

As Google, Amazon, and Pinterest are getting better at matching the right answer with a visual search, content marketers need to consider this and make sure that their visual content is on point for the emerging trend of visual search.   

The Rise of Low-Code/No-Code solutions   

Low-Code/No-Code will get even more traction in the coming decade, therefore allowing/pushing the content editors/marketers to do even more than they could do before without development. The development will still be required, but the idea of this makes sense and seems like what want to see more of. It will be crucial to have the ability to self-serve and carry out tasks without the need for extra resources.  

AI-assisted content management  

Artificial Intelligence (AI) and Machine Learning (ML) play a vital part in delivering increasingly intelligent content services. They provide more efficiency in content administration and generation, as well as improved content personalization through data management. Machine learning is incorporated into content management systems as part of AI content management. It simply implies that a machine helps in the organization and centralization of your content.  

Ideal for Apps of Small & Medium Complexity  

A headless CMS is often more scalable than a traditional CMS, as it can be deployed to multiple servers and used across several devices. Therefore, it’s ideal for businesses that want to create dynamic and responsive websites. It can also provide quickly customizable mailing and automatic documentation generation. Therefore, the headless CMS will be the best solution for small and medium complex apps that don’t require much customization.  

The future of content management is headless and it’s time to embrace these benefits for your business requirements. The world of content management systems is never stagnant, but one thing is certain—high-quality content that speaks to your audience will always rank at the top of search engines.  

The ideal outcome for 2023 would be for you to build a headless platform, combine this with a powerful visual search, and low code, implement AI, create topic-based content, and launch a data-driven approach.   

Want to learn more? Schedule a free consultation to learn more about the options available and which is best for your company.