Scalable Data platform for Mailing List Generator Application
A Scalable Data Solution That Speeds Up Audience Targeting
A marketing agency was overwhelmed by data—handling 800 million records every quarter from multiple vendors. Their existing setup, built on traditional databases, wasn’t cutting it. Complex geospatial and polygon searches to identify the right audience took too long, slowing down insights and delaying customer outreach.
Challenges
Bottlenecks, Slow Searches, and Missed Opportunities
- Heavy Data Load – Processing massive amounts of vendor data every quarter was becoming unmanageable.
- Inefficient Searches – Geospatial and polygon-based audience searches were too slow for real-time decision-making.
- Delayed Outreach – The longer it took to find the right audience, the less effective their marketing campaigns became.
The Solution
A High-Performance, Scalable Data System
As their technology partner, Knackforge designed a system that could handle massive data loads, improve search speed, and reduce manual effort. Here’s how we did it:
- AWS Glue – A fully managed ETL service that efficiently processed and loaded vendor data, making data integration seamless.
- AWS DMS (Database Migration Service) – Synced data from MySQL to Amazon Redshift, enabling a scalable data warehouse.
- Apache SOLR Cloud – Powered ultra-fast, accurate searches with full-text, vector, and geospatial capabilities. By indexing 800 million records from Redshift into SOLR, we made audience identification nearly instant.
The Impact
Faster Decisions, Better Outreach, and Lower Costs
- Faster Processing & Search – The agency could now handle 800 million records efficiently without slowdowns.
- Improved Customer Targeting – Advanced geospatial search meant more accurate audience segmentation.
- Reduced Operational Overhead – Automation with AWS Glue and DMS minimized manual intervention.
- Higher ROI – Faster campaign execution and better targeting led to stronger marketing results.
Technologies Used:
- Apache SOLR
- AWS Glue
- AWS DMS
- AWS Redshift
- PHP & AWS RDS MySQL